Redesigning campus brochure by drawing inspiration from architectural features and translating building textures and color palettes into abstract visual motifs. Intended to create a new opening experience for newcomers touring the CMU campus instead of typical promotional brochures.
Process & iterations
Coming up with color combinations and edits intuitive to the place and location for the cover & Iterating to consider readability and first impression.
Color exercise to capture essence of a place, item and texture.
