Selected winning project for Abercrombie & Fitch Sophomore Summit 2024.
OBJECTIVE
A case study to develop a collection for the Abercrombie & Fitch brand for Spring/Summer 2025. Project to demonstrate understanding of A&F customer research and brand philosophy to a panel of A&F creative directors.
DELIVERABLE
Our group crafted a collection inspired by "The Girl on the Go." This modern woman balances a fast-paced lifestyle with moments of self-reflection and mental wellness, and our designs reflect her need for versatility, style, and mindfulness.
